“The one thing you want to escape, if you want to make money, is being a commodity… you want to try to put yourself in a category of one… and that’s the key, because if I see you as the expert, and I don’t want to work with anyone else, and you make me a great offer, then I’m going to trust you and stick with you.” – Zane Warren

Zane Warren is a U of A Business alumni, a former college basketball player, and a marketing professional who specializes in client acquisition systems within the medical niche. The Universal Radio Network’s own Qashus had the opportunity to sit down with Zane to discuss all things marketing including marketing tools, strategies and much more in this episode.

At the beginning of their discussion, Zane shares what has caught his attention in particular in the marketing space (1:14), marketing tools that have caught their interest (4:15), whether A.I tools will make specific jobs obsolete (5:10), if companies in today’s day and age need digital tools to be successful (7:25), what in his experience has been successful in terms of digital initiatives (10:25), his thoughts on what brands need to be more authentic (15:23), and then Zane shares his opinions and thoughts on the Bud Light advertisement controversy (19:04). Next, Qashus and Zane talk about how much should different brands and companies feel obligated to bring on influencers and individuals to represent them (25:08), what advice Zane would give to businesses looking to advertise on social media (27:38), if the approach of having a cohesive marketing strategy and being on all platforms is necessary to get the most return on investment (30:00), and finally, what advice he would give to younger individuals interested in marketing (33:08).